17th June 2025

by iLink Digital in Blog, Salesforce

Reinventing Field Service Operations: How Salesforce Is Shaping the Future of Customer-Centric Operations

Introduction For decades, field service operated quietly behind the scenes, primarily focused on dispatching technicians, closing service tickets, and logging maintenance activities. However, the landscape has shifted dramatically. Customers now seek fast, transparent, and seamless service interactions, while organizations face challenges such as workforce shortages, rising operational costs, and evolving digital requirements. Field service can […]

17th June 2025

by iLink Digital in Blog, Data & AI

How to Optimize Your Salesforce Cloud Without Burning Budget?

You’re Paying Enterprise Pricing—But Using Basic Features Salesforce has become a cornerstone for enterprise CRM strategy, yet many companies fall into the trap of using it like a basic contact database. The platform’s promise of data-driven customer engagement, streamlined sales pipelines, and intelligent automation often goes unrealized. This happens not because Salesforce lacks capability—but because […]

16th June 2025

by Thangaraj Petchiappan in Blog, SIMS

Empowering Digital Transformation: Elite CSP Services That Transform Your Business

Cloud computing is no longer just a technology enabler—it has become a strategic imperative for businesses worldwide. In fact, Forrester predicts that cloud spending will surpass $1 trillion globally by 2026, driven by the rise of AI, multicloud strategies, and the need for digital sovereignty. Yet, Gartner warns that 25% of organizations will face significant dissatisfaction with […]

16th June 2025

by Thangaraj Petchiappan in Blog, SIMS

Rethinking VMware Costs: Why Azure VMware Solution Is a Smarter Long-Term Strategy

Introduction: Time to Rethink What You’re Paying For Many organizations continue to run business-critical workloads on traditional VMware environments. While dependable, these systems are becoming more expensive to maintain and harder to scale. License renewals, aging infrastructure, and the need for high availability all contribute to rising costs and operational complexity. At the same time, […]

12th June 2025

by iLink Digital in Blog, Salesforce

Marketing Cloud Account Engagement – Marketing That Converts: What AI + MCAE Can Do

Introduction: The New Era of B2B Marketing Let’s be honest: your marketing team isn’t doing anything wrong. Campaigns are going out, leads are coming in, and the automation flows are ticking along as planned. But here’s the problem—conversion rates are stagnant, sales are still chasing cold leads, and personalization feels more like guesswork than strategy. […]

11th June 2025

by Thangaraj Petchiappan in Blog, SIMS

The Road to AI Readiness: Transform Your Infrastructure to Lead in the AI Era

AI is no longer a futuristic concept—it’s a business mandate. According to IDC, global spending on AI-centric systems is projected to exceed $300 billion by 2026, and a recent survey highlighted that nearly half (44%) of IT leaders prioritize creating AI-ready data infrastructure. However, most organizations still struggle with the foundational requirement: a modern, AI-ready […]

White and Blue Modern Product Differentiation Presentation (2)

5th June 2025

by iLink Digital in Blog, Salesforce

From Bloated to Brilliant: Tackling Tech Debt in Your Salesforce Stack

Every Salesforce environment begins with small, well-intentioned adjustments — a validation rule here, an integration there, perhaps a custom object to support a growing sales process. But over time, these incremental changes accumulate, turning a once-efficient system into a complex, sluggish environment. It’s a common challenge. In fact, studies show that over 70% of organizations […]

White and Blue Modern Product Differentiation Presentation (4)

5th June 2025

by Thangaraj Petchiappan in Blog, SIMS

Microsoft 365 Copilot for Cybersecurity: Top Use Cases and How It’s Transforming Security Operations

In today’s hyperconnected world, cybersecurity isn’t just a priority — it’s a business imperative. As threats grow smarter and more relentless, organizations need intelligent, agile defense strategies that go beyond traditional tools. That’s where Microsoft 365 Copilot steps in. This AI-powered security assistant integrates seamlessly with tools like Microsoft Defender, Sentinel, and Intune, helping security […]

3rd June 2025

by iLink Digital in Blog, Data & AI

Microsoft Fabric’s Direct Lake – Findings About Power BI’s New Storage Mode

Fast, interactive data access is essential for Business Intelligence (BI) solutions. Two key factors impact end-user performance: data availability within the BI system and the rendering speed of the reporting frontend. Microsoft Fabric introduces Direct Lake, an innovative storage mode designed to address these challenges. Direct Lake draws data from OneLake, Fabric’s underlying logical data […]

28th May 2025

by iLink Digital in Blog, Salesforce

The Future Is Industry-First: How Salesforce Is Reshaping CRM Strategy

Introduction Is your organization spending millions on a CRM to streamline sales and boost customer relationships? But months later, you’re stuck in endless customization loops, frustrated by a platform that just doesn’t quite fit your unique business needs. Sound familiar? You’re not alone. This is the reality for many enterprises relying on generic CRM platforms. […]

Reinventing Field Service Operations: How Salesforce Is Shaping the Future of Customer-Centric Operations

How to Optimize Your Salesforce Cloud Without Burning Budget?

Empowering Digital Transformation: Elite CSP Services That Transform Your Business

Rethinking VMware Costs: Why Azure VMware Solution Is a Smarter Long-Term Strategy

Marketing Cloud Account Engagement – Marketing That Converts: What AI + MCAE Can Do

The Road to AI Readiness: Transform Your Infrastructure to Lead in the AI Era

From Bloated to Brilliant: Tackling Tech Debt in Your Salesforce Stack

Microsoft 365 Copilot for Cybersecurity: Top Use Cases and How It’s Transforming Security Operations

Microsoft Fabric’s Direct Lake – Findings About Power BI’s New Storage Mode

The Future Is Industry-First: How Salesforce Is Reshaping CRM Strategy

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