12th June 2025

by iLink Digital in Blog, Salesforce

Marketing Cloud Account Engagement – Marketing That Converts: What AI + MCAE Can Do

Introduction: The New Era of B2B Marketing Let’s be honest: your marketing team isn’t doing anything wrong. Campaigns are going out, leads are coming in, and the automation flows are ticking along as planned. But here’s the problem—conversion rates are stagnant, sales are still chasing cold leads, and personalization feels more like guesswork than strategy. […]

11th June 2025

by Thangaraj Petchiappan in Blog, SIMS

The Road to AI Readiness: Transform Your Infrastructure to Lead in the AI Era

AI is no longer a futuristic concept—it’s a business mandate. According to IDC, global spending on AI-centric systems is projected to exceed $300 billion by 2026, and a recent survey highlighted that nearly half (44%) of IT leaders prioritize creating AI-ready data infrastructure. However, most organizations still struggle with the foundational requirement: a modern, AI-ready […]

White and Blue Modern Product Differentiation Presentation (2)

5th June 2025

by iLink Digital in Blog, Salesforce

From Bloated to Brilliant: Tackling Tech Debt in Your Salesforce Stack

Every Salesforce environment begins with small, well-intentioned adjustments — a validation rule here, an integration there, perhaps a custom object to support a growing sales process. But over time, these incremental changes accumulate, turning a once-efficient system into a complex, sluggish environment. It’s a common challenge. In fact, studies show that over 70% of organizations […]

White and Blue Modern Product Differentiation Presentation (4)

5th June 2025

by Thangaraj Petchiappan in Blog, SIMS

Microsoft 365 Copilot for Cybersecurity: Top Use Cases and How It’s Transforming Security Operations

In today’s hyperconnected world, cybersecurity isn’t just a priority — it’s a business imperative. As threats grow smarter and more relentless, organizations need intelligent, agile defense strategies that go beyond traditional tools. That’s where Microsoft 365 Copilot steps in. This AI-powered security assistant integrates seamlessly with tools like Microsoft Defender, Sentinel, and Intune, helping security […]

3rd June 2025

by iLink Digital in Blog, Data & AI

Microsoft Fabric’s Direct Lake – Findings About Power BI’s New Storage Mode

Fast, interactive data access is essential for Business Intelligence (BI) solutions. Two key factors impact end-user performance: data availability within the BI system and the rendering speed of the reporting frontend. Microsoft Fabric introduces Direct Lake, an innovative storage mode designed to address these challenges. Direct Lake draws data from OneLake, Fabric’s underlying logical data […]

28th May 2025

by iLink Digital in Blog, Salesforce

The Future Is Industry-First: How Salesforce Is Reshaping CRM Strategy

Introduction Is your organization spending millions on a CRM to streamline sales and boost customer relationships? But months later, you’re stuck in endless customization loops, frustrated by a platform that just doesn’t quite fit your unique business needs. Sound familiar? You’re not alone. This is the reality for many enterprises relying on generic CRM platforms. […]

26th May 2025

by iLink Digital in Blog, Digital Engineering & AI

Smart Costing, Maximum Value: How Application Cost Assessment Drives Strategic Efficiency

As digital transformation accelerates, organizations face rising pressure to deliver more with fewer resources. From complex tech stacks and unpredictable cloud bills to fragmented tooling and rising support costs, application spending is becoming harder to track—and even harder to control. The result? Unchecked costs, underused assets, and IT investments that fail to deliver on business […]

14th May 2025

by Guhan Ramasamy in Blog, Digital Engineering & AI

Accelerate Digital Transformation and Unlock Hyperautomation with Microsoft Power Platform

Get rid of disconnected solutions, fragmented processes, and high ownership costs by adopting hyperautomation with Microsoft Power Platform. One of the world’s leading petroleum companies saved over $30 million by implementing end-to-end hyperautomation using Microsoft Power Platform. That’s the kind of real, measurable impact today’s enterprises are chasing. Organizations are facing mounting pressure to streamline […]

28th April 2025

by iLink Digital in Blog, Digital Engineering & AI

AI-Powered Code Assessment: Improving Software Quality and Developer Efficiency

Did you know organizations spend nearly 40% of their IT budgets fixing issues caused by technical debt? While many organizations expand their digital footprint to meet their strategic goals, they often stick with their legacy systems due to technical debt, outdated code base, and lack of modernization efforts. Technical debt is always a silent killer […]

22nd April 2025

by Thangaraj Petchiappan in Blog, SIMS

The Evolution of Microsoft Security Copilot: Smarter Defenses with Autonomous AI Agents 

Many security teams find themselves perpetually reacting, struggling to keep pace as alerts flood in and sophisticated attacks evolve faster than defenses can adapt. The sheer complexity of modern cybersecurity clearly demands a more radical, forward-thinking approach. Microsoft is stepping up to this challenge, envisioning a future where AI transitions from a mere assistant to […]

Marketing Cloud Account Engagement – Marketing That Converts: What AI + MCAE Can Do

The Road to AI Readiness: Transform Your Infrastructure to Lead in the AI Era

From Bloated to Brilliant: Tackling Tech Debt in Your Salesforce Stack

Microsoft 365 Copilot for Cybersecurity: Top Use Cases and How It’s Transforming Security Operations

Microsoft Fabric’s Direct Lake – Findings About Power BI’s New Storage Mode

The Future Is Industry-First: How Salesforce Is Reshaping CRM Strategy

Smart Costing, Maximum Value: How Application Cost Assessment Drives Strategic Efficiency

Accelerate Digital Transformation and Unlock Hyperautomation with Microsoft Power Platform

AI-Powered Code Assessment: Improving Software Quality and Developer Efficiency

The Evolution of Microsoft Security Copilot: Smarter Defenses with Autonomous AI Agents

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