by in Blog, Digital Engineering & AI

Web and Mobile App Development Using Microsoft Power Platform and Progressive Web Apps

Introduction Digital-first businesses today face a growing challenge: how to deliver seamless mobile and web applications quickly, at scale, and without ballooning costs. Traditional app development cycles often stretch for months, requiring specialized skills, high budgets, and lengthy app store approvals. Meanwhile, customers and employees expect instant, app-like experiences that work flawlessly across devices. This […]

by in AI, Blog, Digital Engineering & AI

From Automation to Intelligence: How AI Is Transforming Enterprise Data Migration

Introduction: Migration as the New Innovation Bottleneck  Cloud migration is no longer just an IT milestone — it is a strategic imperative. IDC predicts that over 90% of global enterprises will depend on hybrid or multi-cloud architectures by 2025, with data migration forming the backbone of this shift. Yet, the journey is fraught with challenges. […]

by in Blog, Salesforce

6 Proven Ways to Overcome Post-Implementation Challenges in Salesforce

Introduction  For many enterprises, the day Salesforce goes live is celebrated as a milestone — but it’s only the beginning. The real challenge starts post-implementation, when organizations discover that adoption, data integrity, and process alignment don’t automatically follow the technology.  But here’s the truth: going live is the easy part.  The real test begins post-implementation, […]

by in Blog, Salesforce

Fixing the Broken Customer Journey: How Salesforce AI Powers Seamless Engagement Across Channels

Why Customer Journeys Are Still Broken in 2025   Customers today aren’t comparing you to your closest competitor — they’re comparing you to the best experience they’ve ever had. Whether it’s a one-click Amazon purchase or Netflix serving the perfect recommendation, expectations are being reset in every interaction.  The gap between those expectations and what […]

by in Blog, Data & AI

Your Operational Data Just Became Your Smartest Business Agent 

Microsoft Fabric’s new Digital Twin transforms siloed operational data into intelligent agents that predict, optimize, and act autonomously Digital Twins: From Industrial Concept to Business Intelligence Digital Twin technology has quietly revolutionized manufacturing and industrial operations. Now, Microsoft Fabric Digital Twin (Preview) brings this intelligence to every organization through a simple, low-code interface. Unlike Azure […]

by in Blog, Salesforce

The AI Imperative: How Intelligent CRM with AI Delivers Real Business Value 

In today’s hyper-competitive marketplace, customer expectations are evolving faster than ever. Personalization is no longer a luxury—it’s a baseline requirement. Falling short means losing customers to those who anticipate their needs proactively. That’s why Intelligent CRM powered by AI is now essential for modern businesses. Unlike traditional CRM, which only stores customer information, an AI-powered […]

by in Blog, Salesforce

Fast Wins with Salesforce: The Case for Starting Small and Proving Value 

Salesforce is a powerful catalyst for digital transformation across industries. Its breadth—from sales and service to marketing, analytics, and automation—makes it an ideal platform to centralize and scale customer engagement. But when it comes to implementation, bigger isn’t always better.  At iLink Digital, we advocate for a more strategic approach: start small, deliver impact fast, […]

by in Blog, SIMS

From CPQ to Revenue Cloud: Why Banking, Financial Services, and Insurance Leaders Must Rethink Revenue Operations

Introduction  For decades, financial institutions relied on manual, paper-heavy processes to move from quote to approval. Even as Salesforce CPQ (Configure, Price, Quote) brought automation to sales and policy quoting, the cycle still ended prematurely. Billing, renewals, compliance, and revenue recognition often lived in separate systems — creating inefficiencies that drained margins.  Today, this fragmented […]

by in Blog, Salesforce

User Adoption in the Age of AI: How Agentforce and In-App Guidance Are Changing the Salesforce Game

Quick Summary  Most Salesforce initiatives fail not because of technology, but because of user adoption. Conventional training methods rarely stick. In contrast, Einstein Copilot and In-App Guidance empower users with help embedded seamlessly into their work, delivering faster time-to-value and better business outcomes  Introduction: Rethinking User Adoption in 2025  For most enterprises, Salesforce adoption has […]

by in Blog, Salesforce

5 Salesforce KPIs Every CXO Should Track in FY26

Introduction  As Salesforce continues its reign as the leading CRM and AI-driven customer cloud platform, CXOs face mounting pressure to deliver data-backed growth, customer loyalty, and operational efficiency.  From pipeline velocity to case deflection, the platform generates a wealth of insights across departments   But with so much data available, which metrics actually matter at the […]

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