Feature Image – Fixing the Broken Customer Journey 1
8th September 2025
by in Blog, Salesforce

Fixing the Broken Customer Journey: How Salesforce AI Powers Seamless Engagement Across Channels

Why Customer Journeys Are Still Broken in 2025   Customers today aren’t comparing you to your closest competitor — they’re comparing you to the best experience they’ve ever had. Whether it’s a one-click Amazon purchase or Netflix serving the perfect recommendation, expectations are being reset in every interaction.  The gap between those expectations and what […]

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Digital Twins
4th September 2025
by in Blog, Data & AI

Your Operational Data Just Became Your Smartest Business Agent 

Microsoft Fabric’s new Digital Twin transforms siloed operational data into intelligent agents that predict, optimize, and act autonomously Digital Twins: From Industrial Concept to Business Intelligence Digital Twin technology has quietly revolutionized manufacturing and industrial operations. Now, Microsoft Fabric Digital Twin (Preview) brings this intelligence to every organization through a simple, low-code interface. Unlike Azure […]

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2nd September 2025
by in Blog, Salesforce

The AI Imperative: How Intelligent CRM with AI Delivers Real Business Value 

In today’s hyper-competitive marketplace, customer expectations are evolving faster than ever. Personalization is no longer a luxury—it’s a baseline requirement. Falling short means losing customers to those who anticipate their needs proactively. That’s why Intelligent CRM powered by AI is now essential for modern businesses. Unlike traditional CRM, which only stores customer information, an AI-powered […]

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2nd September 2025
by in Blog, Salesforce

Fast Wins with Salesforce: The Case for Starting Small and Proving Value 

Salesforce is a powerful catalyst for digital transformation across industries. Its breadth—from sales and service to marketing, analytics, and automation—makes it an ideal platform to centralize and scale customer engagement. But when it comes to implementation, bigger isn’t always better.  At iLink Digital, we advocate for a more strategic approach: start small, deliver impact fast, […]

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From CPQ to Revenue Cloud
1st September 2025
by in Blog, SIMS

From CPQ to Revenue Cloud: Why Banking, Financial Services, and Insurance Leaders Must Rethink Revenue Operations

Introduction  For decades, financial institutions relied on manual, paper-heavy processes to move from quote to approval. Even as Salesforce CPQ (Configure, Price, Quote) brought automation to sales and policy quoting, the cycle still ended prematurely. Billing, renewals, compliance, and revenue recognition often lived in separate systems — creating inefficiencies that drained margins.  Today, this fragmented […]

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28th August 2025
by in Blog, Salesforce

User Adoption in the Age of AI: How Agentforce and In-App Guidance Are Changing the Salesforce Game

Quick Summary  Most Salesforce initiatives fail not because of technology, but because of user adoption. Conventional training methods rarely stick. In contrast, Einstein Copilot and In-App Guidance empower users with help embedded seamlessly into their work, delivering faster time-to-value and better business outcomes  Introduction: Rethinking User Adoption in 2025  For most enterprises, Salesforce adoption has […]

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26th August 2025
by in Blog, Salesforce

5 Salesforce KPIs Every CXO Should Track in FY26

Introduction  As Salesforce continues its reign as the leading CRM and AI-driven customer cloud platform, CXOs face mounting pressure to deliver data-backed growth, customer loyalty, and operational efficiency.  From pipeline velocity to case deflection, the platform generates a wealth of insights across departments   But with so much data available, which metrics actually matter at the […]

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Azure VMware Solution (AVS)
18th August 2025
by in Blog, SIMS

AVS – Designing Resilient Architectures with Azure VMware Solution: HA, DR, and Backup Strategies

In today’s cloud-first world, businesses can’t afford downtime, data loss, or sluggish recovery in the face of disruption. Whether it’s a sudden hardware failure, a regional outage, or a cyberattack, your infrastructure must be engineered for resilience from the ground up.  Azure VMware Solution (AVS) is uniquely positioned to deliver that resilience—combining the familiarity of […]

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Power Platform Plan Designer
18th August 2025
by in Blog, Digital Engineering & AI

Supercharge Your Low-Code Efforts with Power Platform Plan Designer

Imagine turning a business idea into a complete, ready-to-build solution- no tedious requirement gathering, no lengthy documentation cycles, no manual planning marathons. That’s the power of Power Platform Plan Designer, where AI agents transform your prompt into apps, flows, sites, and agents in minutes.  In June 2025, Microsoft officially rolled out Plan Designer as generally […]

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