Businesses today are sitting on more CRM data than ever—customer interactions, sales activities, product usage, support cases, marketing engagement, and more. But having data is no longer the competitive advantage. Acting on it in real time is.  The reality for most organizations is simple: They have dashboards, forecasts, and insights… but teams still rely on manual decisions […]

Introduction  Mid-Market organizations are often referred as the “growth engine” of the economy that has never been more competitive. They’re expected to operate with the precision of enterprises and the agility of startups without enterprise-level budgets.   The challenges in managing customer relationships are clear and require immediate action. Many businesses find that CRM systems are intended to enhance connectivity […]