Unlock Portfolio Potential: Stop taking a siloed view of your business and learn proven strategies on how to elevate growth through smarter Portfolio management
Event Overview:
“Join us for a compelling webinar on the art and science of managing a portfolio of brands. Drawing from 25 years of real-world portfolio management experience, we’ll cover:
- Common pitfalls of siloed, brand-level management—and how they may be capping your business’s growth
- How portfolio-centric analytics reveal opportunities that individual brand views miss
- Real-world examples of how leading brand portfolios are using this approach daily to maximize performance
- Practical steps you can take to implement portfolio analytics across your own brands
Don’t miss this opportunity to gain actionable insights that can elevate your entire brand ecosystem.”
Persona: CMO, CFO, Head of Insights, Director + in Finance, Marketing, and Insights functions
Verticals: Any organization that contains multiple brands, sub-brands, or business units, but particularly relevant to CPG
Takeaways:
- Common pitfalls of siloed, brand-level management—and how they may be capping your business’s growth, including
– Lack of understanding where your brands work better together and where they cannibalize each other
– Overstatement of ROI and incrementality (i.e. error)
– The sub-optimal decisions that it could lead to
- How portfolio-centric analytics reveal opportunities that individual brand views miss, including
– Improved innovation that drives truly incremental results
– More effective pricing and trade execution
– Visibility into the true ROI of your media investment that accounts for all synergies and cross effects
– Portfolio vs brand investment optimization
- Real-world examples of how leading brand portfolios are using this approach daily to maximize performance
- Practical steps you can take to implement portfolio analytics across your own brands
Register Now
Speakers
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Ernesto CabreraChief Operating Officer, MFA
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Tamir ChoinaSenior Vice President, MFA
