Unlock Portfolio Potential with Market Fusion Analytics
Discover how breaking down silos in business decision-making drives smarter portfolio choices and accelerates growth. Watch Gloria Rosenberg (CEO, MFA), Karen Chisholm (Director, Matrix & Marketing Analytics, Pernod Ricard), and Tamir Choina (SVP, MFA) as they share practical strategies and real-world insights from leading brand portfolios. Enjoy actionable approaches to portfolio optimization for meaningful impact—regardless of industry.
Watch Now: Experience the art and science of portfolio management through 25+ years of real-world expertise, including:
-
Common pitfalls of siloed, brand-level management that may be limiting your business’s growth, like
-
Lack of visibility into brand synergies and cannibalization
-
Overstated ROI and incrementality errors
-
Sub-optimal business decisions
-
-
How portfolio-centric analytics uncover opportunities missed by individual brand views, enabling
-
Innovation that delivers true incrementality
-
Effective pricing and trade strategies
-
Transparent, holistic ROI measurement for media investment across brands
-
Investment optimization: portfolio vs brand-by-brand
-
-
Real-world cases highlighting how top brand portfolios leverage these approaches for performance gains
-
Practical steps for implementing portfolio analytics across your own brands
This “Watch Now” session offers actionable insights to elevate your entire brand ecosystem. The content is especially designed for CMO, CFO, Heads of Insights, and Directors in Finance, Marketing, and Insights roles, with special relevance for organizations with multiple brands, sub-brands, or business units—particularly CPG and Beverages verticals.
About Market Fusion Analytics (MFA):
With over 26 years partnering globally—PepsiCo, Keurig Dr Pepper, Unilever, Pernod Ricard—MFA unlocks growth through advanced analytics and portfolio-driven strategy. MFA’s proprietary modeling and AI-powered platforms deliver “Always On” consulting across innovation, pricing, marketing, and more.
Speakers:
-
Gloria Rosenberg, CEO & Founder, MFA
-
Karen Chisholm, Director, Matrix & Marketing Analytics, Pernod Ricard
-
Tamir Choina, SVP, MFA
Enjoy the full webinar instantly: Watch Now, learn, and unlock new portfolio potential.
Watch Now
Speakers
-
Gloria RosenbergCEO and Founder, MFA -
Karen ChisholmDirector, Matrix & Marketing Analytics - Pernod Ricard -
Tamir ChoinaSenior Vice President, MFA
