Data Science and AI for the Retail & CPG Industry

Transform how you compete, engage, and deliver with iLink’s Data Science and AI 

Why adopt Data Science and AI solutions for your Retail & CPG Business?

20%Reduction in costs related to labor, inventory, and waste.
2XIncrease in the click-through rate of emails and a 20% to 30% increase in conversion rates.
15%Increase in revenue and a 10% to 20% reduction in costs.

Transforming Intelligence. Building Capabilities.

At iLink, we leverage the power of Data Science and AI in retail industry that transform your business, delivering personalized experiences, optimizing operations, and driving growth. By harnessing these cutting-edge technologies, we enable you to positively engage with your customers and influence their buying decisions, helping you stay ahead of the curve and succeed in today’s dynamic retail landscape.

Customer Lifetime value

Make informed decisions about customer acquisitions and retention that ultimately leads to increased profitability and sustained growth.

Customer Churn Analysis

Retain valuable customers and increase profitability by identifying patterns in customer behavior and developing targeted marketing campaigns to keep them engaged and loyal to your brand.

Customer Segmentation

Strengthen your customer relationships by developing targeted and effective marketing campaigns and sales strategies that cater to the unique needs and preferences of each customer.

Channel Optimisation

Utilize the most effective communication and distribution channels to enhance your customer engagement, improve sales and revenue, and achieve your overall business goals.

Attribution Models

Maximize the impact of your marketing efforts by making data-driven decisions and optimizing marketing spend. With accurate credit attribution, businesses can deliver personalized experiences, drive revenue growth, and achieve business success.

Business Value

Gain valuable insights into customer behavior at every stage of the marketing funnel. By tracking key performance metrics and identifying areas for improvement, businesses can make data-driven decisions to optimize conversion rates and drive revenue growth.

Product Portfolio Optimisation

Strategically manage and allocate your resources to maximize returns and minimize risk. By analyzing your portfolio’s performance and adjusting your investments accordingly, you can achieve your financial goals and ensure long-term business success.

Improve on-shelf Availability

Maximize your sales potential by improving on-shelf availability through optimized inventory management, reduced out-of-stock instances, and effective supply chain management.

Promotion Effectiveness

Analyze the performance of your promotions to make data-driven decisions and optimize future campaigns. By targeting the right audience and adjusting strategies accordingly, your businesses can maximize sales and revenue growth while achieving marketing goals.

Supplier Segmentation

Analyzing data to identify patterns and similarities among suppliers. By automating the segmentation process, businesses can make data-driven decisions, optimize their supply chain, and improve their relationships with suppliers.

Price Elasticity Modeling

Strike a balance between profitability and market demand by accurately forecasting the impact of price changes while staying competitive in the market and maximizing revenue.

Demand Forecasting

Identify patterns and trends to accurately predict future demand and adjust their strategies accordingly leading to more effective inventory management, reduced waste, and increased customer satisfaction.

Embracing sustainable future with Route optimization

Optimize delivery routes by analyzing traffic patterns, weather conditions, and other variables leading to reduced travel time, improved fuel efficiency, and overall cost savings for businesses.

Excellence in Execution

Case Studies

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