Driving Down Azure Costs: How the leading Marketing Services Industry Achieved Cloud Efficiency with iLink Digital?

A renowned marketing solutions provider faced high Azure costs due to inefficient resource utilization and a lack of subscription governance. iLink Systems implemented a tailored Azure cost optimization strategy, facilitating a strategic shift from PAYG to CSP, right-sizing resources, and optimizing SQL databases. This resulted in significantly reduced monthly Azure spend, improved governance, and enhanced cloud performance.

Industry

Marketing Services

Company size

201-500 Employees

Headquarters

Missouri, United States  

Client Overview

Our client is a leading provider of marketing solutions, serving leading brands across diverse industries. With decades of expertise, they specialize in managing and executing print materials, branded merchandise, and apparel programs.

Challenges

● Higher Operational Costs: The rapid adoption of Azure led to high operational costs, primarily due to inefficient resource utilization and a lack of effective subscription governance.
● Optimize Azure Resources:Reduce unnecessary spending by right-sizing and decommissioning underutilized assets.
● Transition Subscription Models:Move from a Pay-As-You-Go (PAYG) to a Cloud Solution P0rovider (CSP) model for better cost efficiency and billing control.
● Enhance SQL Performance:Improve SQL environment performance by eliminating redundant or underutilized databases.

Solution

● Comprehensive Assessment: iLink conducted a thorough assessment of client’s Azure environment and implemented a tailored Azure cost optimization strategy.
● Resource Optimization: Identified and decommissioned unused and underutilized resources to reduce cloud spend.
● Subscription Migration: Seamlessly transitioned from the PAYG model to the CSP model, providing enhanced cost control and transparency.
● SQL Environment Enhancement: Optimized SQL databases, removing redundancies and improving overall performance.
● Governance Improvements: Established clear governance practices for ongoing resource management and cost visibility.

Business Outcome

Significant Cost Reduction

Significantly reduced monthly Azure spend through resource and subscription optimization.

Enhanced Governance and Visibility

Improved control and governance of cloud resources enabled better financial management and planning.

Boosted Performance

Optimized SQL environments and streamlined cloud assets led to improved system efficiency and scalability.

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