Software applications and systems can make or break your ability to adapt, develop and compete in the market. With business dynamics changing constantly, it can be difficult to keep your software capabilities matched up with the organizational growth.   This is particularly true for the companies with a long-established market having high reliance on software that was […]

As per a survey conducted by Segment, 49% of buyers make impulse purchases after a personalized customer experience. Moreover, a survey by BizFeel reveals, 57% of consumers prefer online shopping to physical purchases.  With the business world moving online, user experience is more critical than ever for serving customers better, improving conversions, and eventually increasing revenue. Thus user experience is considered […]

“If you haven’t already established a good cybersecurity architecture to oversee (security implementation), there’s a high likelihood you’re going to be breached. The best defense is to start thinking about cybersecurity as early as possible.”   Alex Manea, chief security and privacy officer at Georgian Partners.  Though cybersecurity is the ultimate goal, it is critical to understand that […]

Key Takeaways: ● The way you manage your customer base determines the success of your business. But maintaining a strong relationship with customers is equally difficult as finding new customers. ● With a CRM system, businesses can manage their customer data to create better campaigns for them. This helps the sales team to prioritize opportunities […]

Cloud computing has become a key driving force for every business today. Organizations are adopting cloud to innovate, cut costs and increase agility, moving applications out of on-premise data centers. The top industry giants in the cloud market space are –   Microsoft Azure Amazon AWS Google Cloud    Though each can help you upgrade your team […]

OAuth 2.0 is an authorization framework that allows a client to get access to specific HTTP service wherein Open ID Connect (OIDC) is a simple identity layer on top of OAuth 2.0. What I just said might read plain simple but it’s quite confusing, aiy?. See, originally OAuth was built with the intent to the […]

Cloud computing is a 21st-century marvel that holds importance in almost every industry you can think of. From individual cloud services to organizations migrating their entire infrastructure, cloud computing is continuously revolutionizing business and their operations.  There are multiple reasons to make the move into the cloud. It not only improves business scalability, security and flexibility […]

Amazon Web Services (AWS) is the most comprehensive and popularly adopted cloud platform. Cloud computing, being an integral part of every business and even government agencies, uses AWS to innovate faster, lower costs, and offer more agility.  AWS also works with an international network of AWS-recognized APN Partners. iLink Digital is one such Amazon Partner company that […]

This article is related to a recent security event that was reported by Microsoft. Here is a synopsis of what happened – A group of hackers used OAuth consent framework as the attack vector and tried to gain access to organizational assets stored in Office 365. Microsoft had to take legal recourse to fight this cybercrime […]

Many modern businesses across the globe are betting their organizations on legacy applications that were developed years or even decades ago. Let’s face the truth – software is not like wine, it does not get better with age. The usability and features of applications become more and more outdated with changing demands of users.   However, some systems are difficult to […]