In today’s hyper-competitive marketplace, customer expectations are evolving faster than ever. Personalization is no longer a luxury—it’s a baseline requirement. Falling short means losing customers to those who anticipate their needs proactively. That’s why Intelligent CRM powered by AI is now essential for modern businesses. Unlike traditional CRM, which only stores customer information, an AI-powered […]
Salesforce is a powerful catalyst for digital transformation across industries. Its breadth—from sales and service to marketing, analytics, and automation—makes it an ideal platform to centralize and scale customer engagement. But when it comes to implementation, bigger isn’t always better. At iLink Digital, we advocate for a more strategic approach: start small, deliver impact fast, […]
Introduction For decades, financial institutions relied on manual, paper-heavy processes to move from quote to approval. Even as Salesforce CPQ (Configure, Price, Quote) brought automation to sales and policy quoting, the cycle still ended prematurely. Billing, renewals, compliance, and revenue recognition often lived in separate systems — creating inefficiencies that drained margins. Today, this fragmented […]
Quick Summary Most Salesforce initiatives fail not because of technology, but because of user adoption. Conventional training methods rarely stick. In contrast, Einstein Copilot and In-App Guidance empower users with help embedded seamlessly into their work, delivering faster time-to-value and better business outcomes Introduction: Rethinking User Adoption in 2025 For most enterprises, Salesforce adoption has […]
Introduction As Salesforce continues its reign as the leading CRM and AI-driven customer cloud platform, CXOs face mounting pressure to deliver data-backed growth, customer loyalty, and operational efficiency. From pipeline velocity to case deflection, the platform generates a wealth of insights across departments But with so much data available, which metrics actually matter at the […]
Experience Data & AI in action using Microsoft DREAM Demos and DREAM PoC Accelerators iLink Digital has been partnering with Microsoft on DREAM Demos for the past year. This partnership has enabled sellers to take the best of Microsoft Data & AI to their customers globally. Sakthi Kannan, Data & AI CEO of iLink, sat […]
In today’s cloud-first world, businesses can’t afford downtime, data loss, or sluggish recovery in the face of disruption. Whether it’s a sudden hardware failure, a regional outage, or a cyberattack, your infrastructure must be engineered for resilience from the ground up. Azure VMware Solution (AVS) is uniquely positioned to deliver that resilience—combining the familiarity of […]
Imagine turning a business idea into a complete, ready-to-build solution- no tedious requirement gathering, no lengthy documentation cycles, no manual planning marathons. That’s the power of Power Platform Plan Designer, where AI agents transform your prompt into apps, flows, sites, and agents in minutes. In June 2025, Microsoft officially rolled out Plan Designer as generally […]
Introduction: Data privacy and compliance are no longer just IT concerns, they are boardroom priorities. With the explosion of cloud-based services, AI models, and global data flows, businesses must meet not only operational goals but also rising regulatory expectations. In 2024 alone, global privacy and compliance violations triggered over $2.5 billion in fines, according to […]
Introduction What’s Fueling Your AI Ambitions – A Scalable Engine or a Sinking Cost Center? As enterprises rush to capitalize on AI, one critical element is often underestimated: the infrastructure it runs on. While teams obsess over models, data pipelines, and GenAI use cases, the underlying foundation—compute capacity, security, scalability, and orchestration is often assembled […]
