Speaker
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David BaldwinVP - SFC (Salesforce Consulting)

Ready to rethink how your business approaches CRM?
This expert-led virtual session dives into why industry-first CRM is no longer optional—and how Salesforce’s vertical cloud strategy accelerates transformation, reduces overhead, and delivers measurable ROI across industries like Healthcare, Financial Services, Manufacturing, Nonprofit, and more.
You’ll learn how aligning to Salesforce’s prebuilt industry models enables faster deployments, better adoption, and real outcomes—without the drag of unnecessary customization. Hear real-world use cases, see what success looks like, and walk away with a clear roadmap to scale smarter.
Why This Session is Important:
Today’s businesses need more than just a flexible CRM—they need one purpose-built for their industry. Forrester reports that 60% of enterprises spend more time tailoring their CRM than actually using it, turning potential innovation into mounting technical debt. Meanwhile, Gartner predicts that by 2027, over 70% of organizations will embrace industry cloud platforms to accelerate value and simplify operations. Recognizing this shift early, Salesforce developed industry-specific clouds designed to meet regulatory demands, speed up deployment, and align with strategic goals.
What’s Covered in the Session?
• Welcome & Introductions
Who Should Attend:
CIOs, CTOs, digital transformation leaders, operations and sales VPs, Salesforce program owners, and anyone looking to fix underperforming CRM efforts.
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