
How Does User Experience (UX) Impact Customer Experience (CX)?
As per a survey conducted by Segment, 49% of buyers make impulse purchases after a personalized customer experience. Moreover, a survey by BizFeel reveals, 57% of consumers prefer online shopping to physical purchases. With the business world moving online, user experience is more critical than ever for serving customers better, improving conversions, and eventually increasing revenue. Thus user experience is considered […]