Partner Program Management & Optimization

Channel Management

We work with clients in managing and optimizing the end-to-end life cycle of channel partner ecosystems:

  • Partner Segmentation
  • Enablement Services
  • Performance Measurement
  • Rewards Administration
  • Partner Optimization

MDF & Co-Op Administration

We bring over a decade of expertise in driving $1B+ in revenue through seamless service for our clients and their partners:

  • Application Processing
  • Measuring Partner Sales
  • Driving Consumption
  • Determining Market Coverage
  • Partner Commitment

Partner Engagement

Over 15,000 partners rely on us for readiness, onboarding, engagement, support, and ultimately successful outcomes through:

  • Issue Management
  • Content Delivery
  • Data Driven Insights
  • Outcomes Planning
  • Presales Support
"With over 75% of world trade flowing indirectly, we are about to see an influx of investment in and attention on indirect sales by firms in all industries." -- FORRESTER 2019
Channel Sales 75%

Target Business Outcomes


Drove $1B in Channel Revenue



A leading technology company has a large market development fund set aside to enable channel partners to sell their services and products.

The MDF program accelerates pre-sales as well as deployment/consumption activities. 

Supported technologies include Data and AI, Apps and Infrastructure, Modern Workplace, and Business Applications.

The team faced challenges in launching a marketing initiative to accelerate sales and the adoption and consumption of customer’s products and services through market development funds.




Red Sky understood the team’s needs and proceeded to:




The challenge was resolved including:

  • Improved partner engagement​​
  • Initiative drove $1B in revenue for customer​​
  • Reduced administrative costs by 25%
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