Karthik is a strategic and integrated marketing professional with 13 years of experience in B2B marketing in IT/Software industry. He is a results-oriented leader recognized for developing and implementing innovative marketing programs, tactics, and strategies for customer engagement, acquisition, and retention in the US, UK and Middle-East markets. Karthik is experienced in managing and motivating cohesive teams that achieve business results.

Specialties: Digital Marketing, Demand Generation, Developing Marketing Plan and Roadmap, Email Marketing, Digital Assets Creation and management, Website Management and Analytics, Corporate Communications, Search Engine Marketing, Social Media Marketing, Prospects Database building, Event Management and Promotion, RFIs, RFPs and RFQs, Public Relations and Vendor Management, Market Research, Competitor analysis, CRM and Direct Mail campaigns.