Speaker
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David BaldwinVP - SFC (Salesforce Consulting)

Is your Salesforce investment working as hard as you are?
Join us for an actionable session on reducing CRM costs while improving performance and adoption. We’ll show you how to spot waste, fix inefficiencies fast, and align Salesforce with your business goals—so you get more value without overspending.
You’ll walk away with practical tactics to identify what’s helping vs. holding you back, a checklist of quick wins you can apply right away, and a blueprint to scale smart for long-term ROI.
Why This Session is Important:
Salesforce often becomes complex and costly when it’s not optimized. This session equips you to streamline your stack, improve user productivity, and prioritize changes that have real financial impact—so your CRM supports growth instead of creating drag.
What’s Covered in the Session?
• The cost of an underperforming CRM
• How to identify inefficiencies in Salesforce
• Budget-smart optimization strategies
• Quick wins you can implement today
• Building for long-term success
• Interactive Q&A
Who Should Attend:
Ideal for CIOs, CXOs, Sales & RevOps leaders, CRM/IT managers, Salesforce admins, and business owners who want a clear, budget-friendly path to a faster, cleaner, and more effective Salesforce environment.
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