Introduction In today’s data-driven world, organizations have mastered collecting data — but most still struggle to understand how their data is connected and why certain business outcomes occur. Traditional analytics answers what happened.Graph Analytics answers why it happened. During our recent session — the first partner-led deep dive on Graph Analytics in Microsoft Fabric — […]
In today’s data-driven world, organizations are collecting enormous volumes of data across multiple systems — from SaaS applications and enterprise databases to IoT devices and streaming platforms. While having more data promises deeper insights, its value is realized only when it is efficiently ingested, integrated, and made accessible for analytics and AI initiatives. This blog explores the […]
Many organizations can point to brands that are “hitting their numbers,” yet the corporate P&L tells a different story. The gap emerges because most measurement programs still evaluate brands in isolation rather than a corporate portfolio —ignoring the way brands source from, or halo to, one another across channels and occasions. In fact, despite an […]
Microsoft Fabric’s new Digital Twin transforms siloed operational data into intelligent agents that predict, optimize, and act autonomously Digital Twins: From Industrial Concept to Business Intelligence Digital Twin technology has quietly revolutionized manufacturing and industrial operations. Now, Microsoft Fabric Digital Twin (Preview) brings this intelligence to every organization through a simple, low-code interface. Unlike Azure […]
Experience Data & AI in action using Microsoft DREAM Demos and DREAM PoC Accelerators iLink Digital has been partnering with Microsoft on DREAM Demos for the past year. This partnership has enabled sellers to take the best of Microsoft Data & AI to their customers globally. Sakthi Kannan, Data & AI CEO of iLink, sat […]
When data latency costs money, Microsoft Fabric new MCP support transforms event-driven analytics into intelligent business conversations. Instead of bringing users to the platform, Fabric RTI with MCP brings the platform to wherever users are… Rethinking Real-Time Intelligence: It’s Not Just About IoT Sensors When most organizations hear “Real-Time Intelligence,” they immediately think IoT sensors, […]
The data disconnect is costing enterprises millions. Here’s how to fix it without breaking the bank. The Million-Dollar Data Problem Picture this: Your VP of Sales sees an immediate $300K expansion opportunity with a 75% probability of closing. Meanwhile, your Customer Success team is watching the same client’s health score plummet from 85 to 65, […]
You’re Paying Enterprise Pricing—But Using Basic Features Salesforce has become a cornerstone for enterprise CRM strategy, yet many companies fall into the trap of using it like a basic contact database. The platform’s promise of data-driven customer engagement, streamlined sales pipelines, and intelligent automation often goes unrealized. This happens not because Salesforce lacks capability—but because […]
Fast, interactive data access is essential for Business Intelligence (BI) solutions. Two key factors impact end-user performance: data availability within the BI system and the rendering speed of the reporting frontend. Microsoft Fabric introduces Direct Lake, an innovative storage mode designed to address these challenges. Direct Lake draws data from OneLake, Fabric’s underlying logical data […]
Introduction What if we had a hyper-intelligent assistant capable of streamlining complex workflows efficiently, going beyond simply responding to our queries? This question is always at the forefront of the strategic agenda of business leaders. This vision is becoming a reality with the arrival of the third wave of AI- Agentic AI. Recognized by Gartner […]
