How a Global Enterprise Optimized Marketing Spend with Advanced Analytics and Power BI The client struggled to efficiently allocate marketing budgets across channels like Facebook, Instagram, YouTube, Pay TV, and OOH due to fragmented, manual processes that hindered scalability and rapid decision-making. iLink Digital implemented a unified analytics solution to harmonize data, automate simulations, and […]

Turning Brand Cannibalization into Portfolio Growth: Unlocking $41MM in Revenue A global CPG leader partnered with iLink Digital to strengthen portfolio growth and maximize returns on marketing investments. By leveraging advanced analytics, the organization unlocked $41MM in incremental revenue, improved ROI, and built a scalable foundation for sustainable growth. Industry Retail & CPG Company Size […]